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Posted on December 23 2022

Canada Job Trends - Creative Services Director, 2023-24

By  Editor
Updated May 25 2023

Why work in Canada as a Creative Services Director?

  • Canada has approximately 1 million job vacancies and more opportunities are being added
  • The average annual salary for a Creative Services Director in Canada is 92,314 CAD.
  • The highest pay for a Creative Services Director in Canada is 115,046 CAD.
  • Alberta, Nova Scotia, Ontario, Quebec, Saskatchewan, and Yukon Territory have good job prospects for Creative Services Directors.
  • A Creative Services Director can migrate to Canada through 7 different pathways

About Canada

Canada is the 2nd largest country according to the area in the world. It occupies approximately 2/5th of the North American continent. Despite the large size of Canada, it is among the most sparsely populated countries in the world.

Although the people of Canada are few in number, they have established a multicultural society, which is a model for many. They welcome immigrant populations from other countries. Additionally, Canada has and exports natural resources and intellectual capital offered by few other countries.

To address the shortage in the workforce and sustain the economy of Canada, IRCC or Immigration, Refugees and Citizenship Canada have released the details for the Immigration Levels Plan 2023-2025. Detailed information about the immigration plan is given in the table below.

Immigration Levels Plan 2023-2025
Year No. of new immigrants
2023 82,880
2024 1,09,020
2025 1,14,000

Immigration would help in resolving the socio-economic challenges faced by Canada.

Job trends in Canada, 2023

Approximately 1.3 million newcomers arrived in Canada from 2016 to 2021. The newcomers experienced lower unemployment rates than immigrants in any other country.

For the immigrants who recently arrived, core working-aged women who migrated to Canada in the past 5 years witnessed an employment rate of 69.7% in November 2022. It is the highest employment rate for immigrant women in Canada of working age in the last 16 years.

The employment rate for immigrant men in the primary working-age group is 87.8%.

The primary sectors hiring employees are:

  • Accommodation and food services
  • Transportation and warehousing workers
  • Scientific, technical, and professional services
  • Infrastructure professionals

The core-aged immigrants arriving to work in Canada are more likely to be employed than the past five-year group to be employed in industries with more than average hourly income.

Read More…

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471,000 new PRs to Canada by the end of 2022, IRCC data reports

Creative Services Director, TEER code - 10022

Creative Services Directors formulate, organize, manage, control, and assess the activities of departments and establishments involved in commercial, e-business, and industrial marketing, advertising, and public relations. They find employment in commercial and industrial organizations, advertising, government departments, consulting businesses, or marketing and public relations firms.

The job duties of Creative Services Directors are given below:

  • Organize, direct, and assess the activities of departments and firms that develop and apply advertising campaigns to boost the sales of services and products.
  • Establish networks for the distribution of services and products, start market research and evaluate the findings, product development, and manage and assess the marketing strategies of organizations.
  • Direct and assess departments or establishments which implement information programs and communication strategies, publicize events and activities, and manage media relations on behalf of governments, businesses, and other organizations.
  • Manage mobile applications, Internet, and Intranet to manage an organization's virtual business strategy
  • Partner with marketing, advertising, and public relations units to manage an organization's presence online consisting of public relations, marketing, commercial activities, communications, and social media management.

The job titles held by Creative Services Director are:

  • Web marketing manager
  • Web communications manager
  • Internet communications manager
  • Advertising manager
  • Advertising director
  • Electronic business (e-business) manager
  • Marketing Manager
  • Fundraising campaign manager
  • Promotions manager
  • Media relations director
  • Sales and marketing manager
  • Public relations director

Prevailing wages of Creative Services Director in Canada

The average annual income for Creative Services Director in Canada is 92,314 CAD.

The highest income for Creative Service Director in Canada is 115,046 CAD, whereas the lowest income is 69,235 CAD.

The income for a Creative Services Director in different provinces and territories of Canada is given below:

Income of Creative Services Director
Community/Area Annual Income (in CAD)
Alberta 91,930
British Columbia 92,314
Manitoba 90,586
New Brunswick 83,078
Newfoundland and Labrador 96,000
Northwest Territories NA
Nova Scotia 90,458
Nunavut 115,046
Ontario 93,235
Prince Edward Island 96,000
Quebec 98,458
Saskatchewan 69,235
Yukon Territory 81,139

Eligibility criteria for Creative Services Director

The eligibility criteria for different types of Creative Services Director in Canada are given below:

Eligibility Criteria for Creative Services Director in Canada
Job Role Academic Qualifications Experience
Advertising and public relations managers A university degree or college diploma in: • Communications • Public relations • Marketing • Journalism • In a related field Significant years of experience
Marketing Managers A university degree or college diploma in: Business administration or in a related field with a specialization in sales or marketing Significant years of work experience as a sales, marketing or public relations representative or in a related occupation are required
E-business managers A university degree or college diploma in:: • Electronic commerce • Web site content development • Internet services Experience in: • Web site design • Interactive media development • Data administration • Information systems analysis • Web site content

Creative Services Director - Number of vacancies in Canada

The job prospects for Creative Services Director in Canada are given in the table below:

Job Prospects for Creative Services Director in Canada
Location Job prospects
Alberta Moderate
British Columbia Limited
Manitoba Limited
New Brunswick Undetermined
Newfoundland and Labrador Undetermined
Northwest Territories Very limited
Nova Scotia Moderate
Nunavut Undetermined
Ontario Moderate
Prince Edward Island Undetermined
Quebec Good
Saskatchewan Moderate
Yukon Territory Moderate

How can a Creative Services Director migrate to Canada?

There are two major ways through which a Creative Services Director can migrate to Canada:

  1. Express Entry
  2. PNP or Provincial Nomination Program

Detailed information about the immigration pathways is given below:

  1. Express Entry

Express Entry is an online system framed by the government of Canada to organize and manage applications for overseas skilled workers, such as Creative Services Directors who want to immigrate to Canada and gain Canada PR or permanent residency status. The system operates 3 primary federal economic programs:

  • FSW or Federal Skilled Worker
  • FST or Federal Skilled Trades
  • CEC or Canadian Experience Class

For a candidate to be eligible for Express Entry, they are required to fulfill the following criteria:

  • Have a minimum of 1 year, in the past 10 years of full-time or similar part-time work experience in the related field
  • Demonstrate proficiency in English or French by scoring the required mark in CLB or Canadian Language Benchmark
  • Complete post-secondary studies that are evaluated against Canadian standards by an Education Credential Assessment
  1. PNP or Provincial Nomination Program

The constitution of Canada permits the federal authorities of provinces and territories in the country to share the power to process the immigration system.

The PNP or Provincial Nominee Program facilitates Canadian territories and provinces to nominate international individuals who want to migrate to Canada and settle in a specific province. The Canadian province, Quebec has the autonomy to sets its eligibility criteria to address socio-economic issues.

The PNPs have a minimum of one immigration stream that lines up with the Express Entry system for selecting immigrant candidates. Provincial nominations sent through these streams are known as 'enhanced nominations'.

The enhanced nominations award candidates in the Express Entry system with an extra 600 points in the CRS or Comprehensive Ranking System. It essentially guarantees that they will receive an ITA or Invitation to Apply for Canada PR under Express Entry. Another benefit is that the candidates have their Canada PR application processed quicker, generally in 6 months, by the federal government.

The other way to gain Canadian permanent residence under the PNP is through a 'base' stream. Here, the candidate applies to the PNP stream directly and after they are nominated by a Canadian province, the federal government processes their application for permanent residence.

Here are the provinces and territories of Canada where Creative Services Director can apply for PNP:

How can Y-Axis help a Creative Services Director to immigrate to Canada?

Do you want to work in Canada? Contact Y-Axis, the leading Work Abroad Consultant.

If you found this blog helpful, you may want to read…

4 ways to work in Canada without LMIA


Canada Job Trends – Creative Service Director

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