Australia expects to attract 300,000 Indian tourists in 2017

Australia is estimating that about 300,000 Indian tourists will enter their shores in 2017, driven by the online visitor visa applications facility, stable Australian dollar and several promotion initiatives. Tourism Australia’s data revealed that more than 260,000 Indians travelled to the Land Down Under in 2016.

Nishant Kashikar, Tourism Australia Country Manager (India and Gulf), was quoted by Press Trust India as telling it that they had witnessed more than 10 percent growth in Indian tourist arrivals since the last three financial years (from July to June). This was the fourth consecutive FY in which a rise of 15.3 percent was seen, as they welcomed 250,000 people from India.

Kashikar added that if the rate is sustained, they would easily exceed 300,000 during the calendar year. He said that apart from the growth of people of Indian origin, the healthy economy, buoyant market sentiment and the upbeat consumer attitude would also boost the growth of visitors to Australia from India.

He said that they were also seeing many repeat visitors from India. India is, currently, Australia’s ninth largest source market of tourists, he added. While New Zealand was its top source market, China, the United States, the United Kingdom, and Singapore were ranked as its second, third, fourth and fifth largest source markets, respectively. If spending was taken into consideration, Indians were the eight largest spenders in that country at A$5,300.

Kashikar said that if the present trend continues, Indian would be among the top five spenders and top seven source markets by 2025. He said that Tourism Australia’s main target was high net worth Indians aged 25 and above from the top six metro cities, besides Pune and Ahmedabad. According to him, their focus was to promote Australia as a leisure destination best suited for family and honeymoon couples.

Kashikar added that they were also concentrating on the MICE (meetings, incentives, conferences and exhibitions) segment. If you are intending to visit Australia, contact Y-Axis, a consultancy company for immigration, to apply for a visitor visa.

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Anshul Singhal

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